Free Essay: INNOVATION AT [pic]: Thinking Outside the Shoe Box CASE ANALYSIS I. Problem What uniting mechanism can Timberland. Innovation at Timberland: thinking outside the shoebox. Reference no. . Add to My Bookmarks Export citation. Innovation at Timberland: thinking. Subject category: Strategy and General Management. Thumbnail image for 9- S INNOVATION AT TIMBERLAND: THINKING OUTSIDE THE SHOE BOX.

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If you able to provide a detailed implementation framework then you ghe successfully achieved the following objectives – Detailed understanding of the case, Clarity of HBR case study fundamentals, Analyzed case details based on those fundamentals and Thjnking an ability to prioritize recommendations based on probability of their successful implementation. You can filter on reading intentions from the listthinknig well as view them within your profile.

Here’s an example of what they look like:. How do I set a reading intention To set a reading intention, click through to any list item, and look for the panel on the left hand side: Looking to a New Year As Jeff Swartz and Ken Pucker walked through Timberland headquarters in Decemberthey noted the physical proximity of the design workspace for the in-line teams and the Invention Factory, only a few feet away. They had not done enough to facilitate innovation within the mainstream in-line teams.

Timberland decided to apply technology used to make running shoe midsoles to hiking shoes.

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Once you finished the case study implementation framework. He warned Pucker that none of these questions were being asked and suggested the focus had shifted too heavily towards fashion. Although people seemed supportive of the concept, when Clark started pulling star members from the in-line teams, he received some pushback. Initial market surveys predicted success. However, selling the concept to their wholesale accounts was difficult for the in-line teams.

Our budget of a few million dollars, though limited, represents a substantial investment within the Timberland community. The answer was adjustment. Timberland iF internal document, October Creativity and Critical Thinking: I had to ask about legal representation, organization structure, sales force, packaging, and factory partners.

Innovation at Timberland: Thinking Outside the Shoe Box [10 Steps] Case Study Analysis & Solution

The in-line teams also spent a great deal of time reviewing how the consumer viewed the Timberland brand in the U. His team invented a point contact instrument with a three-dimensional arm that allowed touching the foot in 15 predetermined points. Amazing Business Data Maps. Cite View Details Educators Related.

Everyone involved in making a shoe was invited: We have had two powerful and professional concept shows however, the impact what people do with the information is questionable and attendance needs to improve if we are to realize the full potential of these shows. You can use xt following strategy to organize the findings and suggestions. Our range of styles have you covered for business, touring or adventure. The inovation teams had agreed to adopt Urban Renewal and launch it in the holiday line of I want the experiment to continue as is: Once you have developed multipronged approach and work out various suggestions based on the strategic tools.

I believed it was our mission is to equip people to make their difference in the world, not my difference. To support their new mission and objectives, they created a formal four phase innovation process: This has impacted our overall productivity and delayed the realization of our vision. Implementation framework differentiates good case study solutions from great case study solutions. Timberland employees were given 40 paid hours for community service each year, through its Path to Service program.


With each new season, the customer driven strategy opened doors to new and previously unidentified markets. Innovation was linked to Timberland’s heritage. Since the s, Timberland had relied on innovation, developing the world’s first waterproof boot and, in the s, category-defining boat shoes and day hiking boots.

Near a boot display in the iF lab was a poster of a hip-hop band wearing firefighter boots from a photo in a leading music magazine. Once you finished the case analysis, time line of the events and other critical details. A new group, called the Speed Team, was formed to handle fashion responsiveness for products that could be placed on a shorter calendar, developed quickly, and immediately sent to market.

Our history said our big success came from our core products. With statistical results in hand, the iF thinjing brainstormed options. To prevent the pirating of new ideas and materials, the factory agreed to create an isolated area for the singular focus of iF projects.